Privacy policy

Privacy Policy

Last updated: 20 August 2026

AirMasters DIRECT operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, as a business customer, with a purchasing experience tailored to your needs (the “Services”). AirMasters DIRECT is a store powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described in this Privacy Policy.

Our store is exclusively intended for business customers (B2B). The personal information collected may include information relating to your business, such as your company name, EU VAT number and business contact details.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or your business. We may collect or process the following categories of personal information:

  • Business contact details, including your company name, EU VAT number, address, billing address, shipping address, phone number and business email address.
  • Financial information, including payment card information, bank account information, transaction details, payment method and other payment details.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including items you view, add to your cart, purchase, return, exchange or cancel, as well as your previous transactions.
  • Your communications with us, including information you provide in your communications with us.
  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information, including information about how you interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
  • From our service providers, including when we engage them to implement certain technologies and when they collect or process personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

We may use your personal information for the following purposes:

  • Providing, tailoring and improving the Services, including processing your payments and orders, managing your business account, arranging shipments and facilitating any returns.
  • Business communications. We use your information to send you communications relating to your account, orders and our business relationship.
  • Security and fraud prevention. We use your information to authenticate your account and detect fraudulent activity.
  • Legal reasons. We use your information to comply with applicable laws, including requirements relating to B2B invoicing and EU VAT.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • To Shopify, service providers and other third parties that provide services on our behalf (IT management, payment processing, data analytics, customer service, cloud storage, processing and shipping).
  • To our logistics partners, including for the organisation of deliveries and returns through our carriers.
  • When you instruct us or consent to the disclosure of certain information to third parties.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, or to protect our rights and those of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to the Services. To learn more, you can review Shopify's Consumer Privacy Policy and exercise certain rights through Shopify's Privacy Portal: https://privacy.shopify.com/en.

Third-Party Websites and Links

The Services may provide links to websites operated by third parties. We recommend reviewing their privacy policies. We are not responsible for the privacy or security of these websites.

Children's Data

The Services are exclusively intended for adult business customers. We do not knowingly collect personal information relating to minors.

Security and Retention of Your Information

We implement appropriate security measures to protect your information. The retention period depends on our legal obligations, particularly accounting and tax requirements (10 years for accounting records in Luxembourg).

Your Rights and Choices

Under the GDPR, you have the following rights regarding your personal information:

  • Right of access / right to information
  • Right to erasure
  • Right to rectification
  • Right to data portability
  • Right to object to processing and restrict processing
  • Right to withdraw consent

To exercise these rights, please contact us using the details below. To learn more about Shopify's use of your personal information: https://privacy.shopify.com/en.

Complaints

If you wish to make a complaint, please contact us. You also have the right to contact the Commission Nationale pour la Protection des Données (CNPD) in Luxembourg: www.cnpd.lu.

International Transfers

We may transfer, store and process your personal information outside the country in which you reside. These transfers rely on recognised mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy at any time. We will publish the revised version on this website and update the “Last updated” date.

Contact

For any questions regarding this Privacy Policy or to exercise your rights, please contact us:

  • Phone: +352 62 16 78 884
  • Email: contact@airmastersdirect.com
  • Address: 4 Route de Zoufftgen, 3598 Dudelange, Luxembourg

We are the controller of your personal information within the meaning of the GDPR.